In the fast-paced world of retail, the ability to harness data effectively is crucial for staying ahead. On September 18, 2024, at Big Data London, Morrisons shared its digital transformation journey through the presentation, “Learn How Morrisons is Accelerating the Availability of Actionable Data at Scale with Google and Striim.”
Peter Laflin, Chief Data Officer at Morrisons, outlined the supermarket chain’s strategic partnership with Striim, a global leader in real-time data integration and streaming, and Google Cloud. This collaboration is pivotal in optimizing Morrisons’ supply chain, improving stock management, and enhancing customer satisfaction through the power of real-time data analytics.
By harnessing Striim’s advanced data platform alongside Google Cloud’s robust infrastructure, Morrisons has effectively integrated and streamlined data from its vast network of over 2,700 farmers and growers supplying raw materials to its manufacturing plants across the UK. This initiative has enabled seamless information flow and real-time visibility across its operations, allowing the supermarket to make quicker, data-driven decisions that directly impact customer experience. Tata Consultancy Services (TCS), Morrisons’ long-standing systems integration partner, has been instrumental in the success of this transformation. TCS worked closely with Morrisons’ teams to ensure the seamless implementation of Striim’s platform, facilitating smooth integration and alignment across operations.
The keynote featured insights from industry experts, including John Kutay, Head of Products at Striim, and Mike Reed, Retail Account Executive at Google, who underscored the transformative impact of innovative data strategies in the retail sector.
As Morrisons continues to embrace this data-driven approach, it sets a new standard for enhancing customer satisfaction and operational efficiency in the competitive retail environment.
