Real-time access to data is essential for delivering outstanding customer experiences. Striim’s 5.0 release introduces the Zendesk Reader, a powerful tool that enables businesses to seamlessly integrate their Zendesk data into their broader data ecosystem. This integration enhances decision-making and helps teams improve customer service efficiency by providing timely insights from their help desk management system.
What Does It Do?
The Striim Zendesk Reader ingests data from Zendesk’s cloud-based help desk platform and emits WAEvents, which can be processed through continuous queries or directed to any supported Striim target. By leveraging the Zendesk API, the reader reads the user’s objects and tables, delivering data directly to the Striim platform. This provides a streamlined way to access and use critical customer service data for business analytics and decision-making.
How Do You Use It?
The Zendesk Reader can be used in two modes: the initial load mode and incremental load mode. For an initial load, you can set the mode in the Intercom Reader, allowing you to extract all relevant Zendesk data for the first time. After the initial load, you can switch to “Incremental Load” mode for near real-time continuous replication. This mode enables the adapter to read new source data at regular intervals, ensuring that you always have the latest updates flowing through your systems.
To use the Zendesk Reader, the user should have access to a Zendesk instance or an Access token of the OAuth client registered to the instance. This ensures the necessary permissions are in place for data extraction and integration.
How Does Striim Add Value?
Striim’s Zendesk Reader delivers immense value by enabling real-time data flow with high throughput and low latency. This ensures the seamless handling of large-scale data, giving businesses immediate access to valuable insights. By writing data in real time to a data warehouse, you can build a comprehensive Customer Data Platform (CDP) to enhance your customer insights and decision-making processes.
Plus, Striim empowers businesses to integrate Zendesk data with machine learning (ML) and analytics systems for advanced workflows like Next Best Action, LTV (Lifetime Value) Analysis, and churn analysis. These integrations allow you to anticipate customer needs and make data-driven decisions that improve customer satisfaction and retention.
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