Customer engagement is crucial for businesses to thrive, and platforms like Intercom have made it easier than ever to connect with users through messaging tools for sales, marketing, and customer care. Striim 5.0’s new Intercom Reader makes it even easier by enabling seamless real-time data integration from the Intercom platform into your analytics systems. Let’s dive into how the Intercom Reader works, how you can use it, and the value it brings to your business.
What Does It Do?
The Intercom Reader allows you to connect directly to your Intercom platform and read data from user-defined tables. It captures the necessary data and emits WAEvents, which can be propagated to any supported target systems, such as Google BigQuery, Snowflake, or Microsoft Azure Synapse. This real-time data integration empowers businesses to gain immediate insights from their customer interactions, driving better decision-making across sales, marketing, and customer service teams.
How Do You Use It?
Striim makes it simple to get started with the Intercom Reader in two different modes:
- Initial Load: For loading historical data from your Intercom platform, you can set the mode in the Intercom Reader to perform an initial load of your defined tables. This ensures that you have all the data needed to build a comprehensive picture of your customer interactions.
- Incremental Load: After the initial load, you can switch to the “Incremental Load” mode for continuous, near-real-time replication of data. The adapter reads new data at regular intervals, keeping your analytics up to date with the latest information from Intercom.
To get started, you can use Striim’s user-friendly wizards, which will guide you through connecting to your Intercom instance and writing data to your desired target. Additionally, for more complex configurations, you can use Striim’s flow designer (a graphical programming tool) or TQL (query-based) to create or edit your applications.
How Does Striim Add Value?
Striim’s real-time data integration capabilities bring several benefits:
- Non-Intrusive and Secure Data Collection: Striim collects data securely and reliably from your Intercom platform without disrupting your operations, allowing for continuous, real-time customer insights.
- Cloud Integration: Striim supports streaming data to popular cloud analytics platforms like Google BigQuery, Snowflake, Microsoft Azure Synapse, and Databricks Delta Lake, ensuring your data can be analyzed with the tools you already use.
- Data Freshness SLAs: With Striim, you can set data freshness SLAs, ensuring that your teams have access to the most up-to-date information, which builds trust among business users and supports quick decision-making.
- In-Flight Data Processing: Striim offers in-flight processing such as filtering, transformations, aggregations, enrichment, and correlations. These capabilities allow you to make the most out of your data by refining and enhancing it before it reaches your target systems.
Transform Your Business with Real-Time Customer Insights
The Striim Intercom Reader helps you unlock the power of your Intercom data, providing real-time insights that enhance customer engagement and support business growth.
Ready to power your business with real-time data? Try Striim today with a free trial or book a demo to see it in action.
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