Striim Solutions for Media

Striim’s unified data integration and data streaming platform connects clouds, data, and applications with unprecedented speed and simplicity to deliver the right data at the right time.

As media companies scale to deliver real-time content and adapt to the dynamic media landscape, handling large data volumes quickly becomes imperative. TV, broadcast, and advertising businesses must additionally engage with a diverse consumer base while adapting to increased data security concerns. Traditional batch-oriented and local processing is not able to keep up with the amount of data accumulated from various market and IoT device sources.

Striim is a unified data integration and streaming platform that addresses the industry’s pain points, enabling media companies to increase harness the power of real-time data to create personalized consumer experiences, unlock new revenue streams, and lead with cutting-edge technology.

Siloed Data Negatively Impacts Operations

How Striim Supports Media Use Cases

Use Case 1

PERSONALIZED MEDIA EXPERIENCES AND ENGAGEMENT

Challenge: Media companies must deliver different experiences to different audiences to keep engagement.

Striim Solution: Striim’s real-time transformation engine powers in-app decision making through business logic seamlessly integrated with data processing.

Business Value: Striim can combine unique audience data and desired outcomes to improve audience engagement and retention.

Use Case 2

IOT DATA COLLECTION

Challenge: IoT devices produce massive amounts of data, especially when considering consumer data driven from streaming, social media, and traditional media playback. Ingesting, transforming, and organizing this data as it comes in creates large headaches for infrastructure teams.

Striim Solution: Striim’s real-time data processing enables media companies to collect and analyze data about viewership to deliver targeted ads that are relevant and adaptable.

Business Value: Striim’s platform enables media companies to be maximally efficient and informed about advertising strategy, decreasing cost and increasing user engagement.

Use Case 3

REAL-TIME ADVERTISING AND SOCIAL MEDIA EFFICIENCY

Challenge: Media companies build business models around both procuring and selling effective advertising, based on heavy personalization. Revenue opportunities are missed without real-time reactionary ad insertion and bidding.

Striim Solution: Striim’s real-time data processing enables media companies to collect and analyze data about viewership to deliver targeted ads that are relevant and adaptable.

Business Value: Striim’s platform enables media companies to be maximally efficient and informed about advertising strategy, decreasing cost and increasing user engagement.

“Striim gives us a single source of truth across domains and speeds our time to market delivering a cohesive experience across different systems.”

Neel Chinta

Tech Senior Manager, Engineering Macy’s